The goals of the campaign were clear:
-> Create impactful pieces that connect with a broad audience.
-> Convey the importance of governance in a fresh, engaging way.
-> Design a modern visual language that sparks reflection.
Project Results
More than 80K Views
A comprehensive campaign with more than 80.000 views across specific actions on channels such as TikTok, YouTube and Instagram.
360 Campaign
More than 30 pieces created for the communication of this experimental project.
Screening at the UN
The project has been selected by the UN as one of the success stories showcased in New York for International Youth Day 2022, as a global example of youth communication and political participation.
Clear communication
Translating the concepts of this type of experimental dynamics is complicated. That’s why we created quick pieces connected to current trents to clearly convey all the messages from the dialogue that emerged during the dynamics.